We’re CHILI publish

CHILI publish is the team behind CHILI GraFx, the Brand Execution Platform. Founded in 2010, we are a boutique software firm in Aalst (Belgium), partnering with the world’s largest consumer brands to rewrite how global campaigns are executed in the age of AI.

Companies that love CHILI publish

Traditional brand management protects the brand by locking it down and limiting what local teams can touch. We do the opposite: we democratize on-brand execution, from the central studio to the store owner.

What we believe

Brands that run as design systems win local markets.

The next stage of creative automation is agentic and built for execution.

AI should do the production. Designers should make the calls.

Meet our leadership team

Kevin Goeminne

Founder & Chief Executive Officer

Bram Verniest

Founder & Head of Enablement

Stefan Van den bussche

Chief Financial Officer

Ward De Langhe

Chief Product Officer

Frank Maes

Vice President, Delivery

Flora Nkuranga

Executive Vice President, Sales & Customer Success

Kees Henniphof

Vice President, Marketing

Mieke Van den Abeele

Chief of Staff

Eugenia Khodakovska

Head of People

Our journey

2010

Founded in Aalst as a web-to-print platform, editing layouts in the browser when few others could.
2017

First outside investment, after seven years of building on our own.
2022

Raised €10 million, led by Connected Capital with PMV and long-standing partners, to fund what came next.
2023

Built CHILI GraFx from scratch for a new era of AI-powered print, digital and animated content generation.
2026

With continued backing from the same investors, acquired our long-time partner Kadanza, bringing campaign delivery and enablement into the platform.
Today

The Brand Execution Platform, shipped by 70 people: headquarters in Belgium, development centres in Bulgaria and Belarus, commercial and technical support teams in our main markets, and follow-the-sun support for our global clients.

How we work

Three values guide the calls we make.

Ownership

We take the initiative and carry it through to completion.

Teamwork

Shared purpose across departments and borders.

Focus

We do one thing: Brand Execution for global brands.