API-first architecture
Connect CHILI GraFx to DAM, PIM, CDP, CRM, and other MarTech tools for streamlined data flow.
CHILI GraFx
The Brand Execution Platform
Global campaigns stall in the gap between the brand team and the local market. Assets get remade by hand, versions drift, and launch dates slip. CHILI GraFx closes that gap: Design Systems built once, exposed to the people who need them, generate on-demand assets at scale across print, digital, and animated outputs.
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
What a Brand Execution Platform does
A DAM stores the assets you’ve already made and a creative tool makes one at a time, but CHILI GraFx, the Brand Execution Platform, sits between them, generating every size, language, channel, and market variant from a governed Design System so consumer brands and retailers ship campaigns faster at enterprise scale without adding headcount or bending brand rules.
Meet CHILI GraFx
GraFx Studio
Design, automate and deliver at scale
At the heart of the platform, GraFx Studio is where designers build the Design Systems that scale across print, digital, and animated formats.
GraFx Genie
Brand-aware AI that works inside your Design Systems
GraFx Genie is the brand-aware AI running across the entire platform. It uses the active Design System and Brand Kit, so output is constrained by your rules and your brand is reproducible run to run.
GraFx Brand Kits
Brand control
Brand Kits store and manage your core brand elements. They ensure brand consistency across dynamic layouts and output channels while giving local teams controlled flexibility.
GraFx Experience
The experience layer for local business users
GraFx Experience puts Design Systems into the hands of the people running local campaigns: franchisees, dealerships, regional, and in-market teams.
Connector Framework
Bring live media and data into your projects
The Connector Framework builds bi-directional bridges between your media and data systems and CHILI GraFx, so campaign variants are populated from the systems that already hold the truth.
Platform foundations
GraFx Media and GraFx Fonts
Built to connect, secured for scale
API, SDK, and customization
Developer tooling to tailor CHILI GraFx to your requirements, including building full brand portals.
Extension and Connector Frameworks
Ready-to-go and custom integrations across creative, marketing and product platforms, plus your own tools.
Enterprise-grade security
ISO 27001:2022 certified, with single sign-on, role-based access, and advanced user management.
