Multichannel Graphic Production at Scale for Acquia DAM

Simply put, it is the process of creating graphic output for marketing and advertising purposes. Once upon a time it might have been a simple process. Today, it requires a team of skilled people working with advanced technology to create the large volume of multichannel, audience-specific output that modern markets demand.

Smart Templates are online templates created by your designers that enable end users and/or automated solutions to create targeted output for any channel or device. They ensure all your materials are brand consistent across all platforms.

CHILI GraFx Smart Templates:

- Enable end-users to personalize and localize content in templates that enforce brand rules and guidelines.
- Enable data-driven solutions at scale, using data and logic to drive both design and content of audience-specific assets.
- Enable automatic generation of multiple output variants of the same graphic for Print, Digital and Animated Graphics.

Since the digital age began, there has been a constant expansion in the number of channels and devices available. Browsers, banner ads, apps, social media, POS digital displays, animation, mobile phones, and on and on! And not only do we live in a multichannel world but more traditional channels like print are have also seen a renaissance - or is it a revolution? - as technology has enabled to production of ever more audience-specific, personalized materials.

We have seen a huge increase in the amount of output marketing and agency teams are required to produce in recent years.

This has, in part, been driven by a huge growth in the number of platforms, channels, and devices – those places where your brand meets your customers.

We’ve also seen an explosion of data, data sources, and ways of collecting and even defining what data is. Marketers need to use this data to remain competitive.

There’s also been an expansion in the expectations of brand consumers - more audience-specific marketing is demanded.

Or put another way… Data, Devices and Demand have created the need for more scalable, high-volume output. And it is the job of graphic production teams to meet this need for their brands and clients.

The CHILI GraFx platform serves businesses across the globe in the Brand, Agency, and Retail spaces. Frequent use cases include Multichannel Graphics Production, Social Media Visuals, Brand Enablement, e-Commerce Graphics, Web to Print Automation, and Variable Data Publishing (VDP). Our customers include many well known brands like Airbus, Mars, Electrolux, Coca-Cola, American Cancer Society, Papirify, HH Global, Dot.It, ARiSTiD, and many others.

Creative automation is technology that enables brands and agencies to create at scale. By boosting the graphic production of multichannel print, digital, and animated output variants, unprecedented scalability in brand communications is made possible.

CHILI GraFx creative automation enables plug-and-play connections with data and media sources into design Smart Templates. This saves time and boosts graphic production. You can create a limitless number of diverse, personalized graphics based on your exact campaign requirements. Moreover, output can be created through headless production or a self-serve portal.

Key benefits of creative automation include:

- For design and production teams, creative automation can dramatically amplify their output, shedding repetitive tasks and unlocking creative potential.
- Creative automation boosts brand enablement, offering the capability to efficiently fine-tune content at scale for diverse audiences, be it local or global, and across all mediums.
- Maintaining brand integrity by ensuring that content aligns flawlessly with brand guidelines, guaranteeing quality and consistency.
- The ability to integrate with existing marketing infrastructure and data sources, and provide headless production of an almost infinite number of design and content variants.
- Creative automation increases the value of data by enabling the automated creation at scale of personalized and localized, on-brand assets for any channel, be it print, digital, or motion graphics.