CHILI GraFx for Retail
Large retailers face an ever-increasing demand for rapid, data-driven, and personalized graphic production, frequently across thousands of outlets adapted to local market needs in real time. Creative automation can transform this overwhelming graphic production challenge into a streamlined, efficient process.
In retail, time is of the essence as promotions change rapidly. Retailers need a graphic production workflow that can generate materials at an unprecedented speed, ensuring promotions are timely and relevant across all outlets.
Every store has a unique local flavor and requirements, including languages and pomotions. Local managers and staff need to be able to tailor marketing materials to their specific audience, all while adhering to the brand's core identity.
To cope with diverse product ranges and changing consumer preferences, retailers must use data from PIM, DAM, CMS, ERP, and other sources. Personalized marketing materials must reflect trends, inventory, and customer preferences.
It is thanks to the quality of this technological ecosystem that we can now connect new media platforms, which use this content in multiple contexts to deliver a multitude of customer interactions.
CHILI GraFx
CHILI GraFx is built to be highly adaptable. That’s why it can meet the unique demands of the retail sector head on. Whether it's managing seasonal promotions, launching new products, or updating pricing information for multiple channels like POS and flyers, CHILI GraFx ensures that your marketing materials are always up-to-date, on-brand, and highly effective in meeting your marketing goals.
CHILI GraFx enables retailers to produce high quality, channel- and locale-specific content quickly at scale. Deploy data-driven solutions or enable end-user content customization for effective, tailored marketing campaigns.
Maintain complete brand integrity across all marketing channels with CHILI GraFx. Our platform ensures that every piece of content, whether for in-store promotions or online advertising, accurately communicates your brand's identity.
Retail markets are ever-evolving, as are consumer needs. CHILI GraFx empowers retailers to swiftly adapt marketing materials to align with emerging trends and consumer demands to keep your brand relevant and engaging.
Leading retailers worldwide rely on CHILI GraFx to deliver personalized, data-driven marketing at unprecedented scale. From weekly circulars to hyper-personalized offers, our platform helps retailers connect with customers across every channel while dramatically reducing production costs and time.
Carrefour generates 1.1 million personalized offers every week using CHILI GraFx, delivering targeted campaigns across print, digital, and mobile channels. This level of hyper-personalization at retail scale was previously impossible, transforming how Carrefour connects with customers.
Intermarché delivers omnichannel excellence across France's leading retail cooperative through seamless integration of print and digital marketing. Real-time personalization based on customer data enables them to create relevant, timely campaigns that drive engagement and sales.
Colruyt Group automated marketing production across 30+ retail banners, cutting time-to-market in half for promotional materials. Their multi-brand approach ensures a consistent customer experience across all touchpoints while respecting each brand's unique identity.
Whatever the scale of your Retail Marketing, CHILI publish is committed to helping you achieve your creative potential while maintaining a clear, predictable budget.
