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Use Case

Direct Mail Automation

Facing shrinking margins in your Direct Mail Marketing? Now you can bring your end-to-end Direct Mail Advertising jobs in house with CHILI GraFx. Simply connect your data sources to pre-built Design Systems and generate endless personalized, print-ready variants.

  • Airbus
  • JYSK
  • Coca-Cola
  • Tesco
  • McDonald's
  • Victorinox
  • Publicis Groupe
  • Subway
  • Carrefour
  • Sisley Paris
  • adidas
  • Intermarché Super
  • Colruyt Group
  • M&T Bank
  • HH Global
  • ARISTID
  • FoodGenius

Challenges in Direct Mail Marketing

Exploding Cost of Outsourcing

With prices of ink, paper, logistics and people way up, outsourcing Direct Mail jobs can become a real drag on your budget – with no end in sight.

Layout Consistency

Ensuring layout integrity across personalized variations in layout, visuals, QR codes and copy is challenging and requires centralized brand control.

Data Connectivity

Integrating data sources and managing updates to target personalized visual content, while keeping your clients in check, can be both a managerial and technical nightmare.

Take Your Direct Mail Advertising Jobs In-House with CHILI GraFx

CHILI GraFx centralizes your batch production cycles and allows you to run a lights-out Direct Mail automation.

In-House Powerhouse

Stop outsourcing your Direct Mail projects to overpriced service providers. With CHILI GraFx, you can confidently DIY, without compromising on quality and speed.

Template Genius

Designers build streamlined Design Systems in powerful online tools that lock design elements while defining flexible content, data-driven inputs, and layout areas.

2027 stores, 4,536,519 mailings reaching 4 million household, 9 million independent QR codes, all generated on the fly thanks to CHILI GraFx.

Gary Howard Creative Director, UK, Precision Marketing

Centralized Creation

Data sources are connected to pre-built templates that can visually adapt on-the-fly while staying within brand guidelines for error-free results.

Resize, Adapt, Scale

Generate unlimited print-ready files on demand, with automatic resizing and personalization for high-performance output on any high-end printing device.

See CHILI GraFx in action for Direct Mail Advertising

Benefits of CHILI GraFx

Reduce Operational Costs

Take matters in-house, streamline processes, cut OPEX.

Accelerate Time-to-Market

Automate VDP tasks for faster campaign launches.

Data-Powered Campaigns

Leverage customer data for impactful personalization.

Enhance Brand Control

Safeguard layout consistency across all variations.

Global Reach

Easily localize content for multi-market distribution.

Seamless Integrations

Connect with any existing tech stack for efficiency.

Try GraFx Experience for free

See how personalized, brand-compliant campaign materials are created and exported — ready for print. Your trial gives you access to three live brand environments, each with a real Design System to explore. Personalize content, apply brand rules, and produce print-ready output. No credit card required.