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Most buyers still treat “security” like an IT checkbox. And most marketing teams still treat “AI” like a productivity toy. That gap is where risk lives.
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Pricing sounds simple. Pick a number, slap a currency sign on it, call it a day. But if you’re IKEA, Zara, McDonald’s, or any other global brand, it’s anything but simple.
By Kevin Goeminne
Generative AI was sold as the miracle cure for marketing’s chronic headaches. No more endless backlogs. No more waiting weeks for banner ads, translations, or social posts. Just type a prompt, and voilà — the machine delivers.
By Kevin Goeminne